• Hole Serum®
  • Hole Serum®
  • Hole Serum®
  • Hole Serum®
  • Hole Serum®
  • Hole Serum®
  • Hole Serum®
  • Hole Serum®
  • Hole Serum®

Hole Serum®

Regular price
15ml (.5oz) | 100+ Uses

A dermatologist-approved daily serum for soothing irritated perianal skin and improving overall skin health and appearance with daily use.

Ingredients shown to:

  • Calm & Renew Irritated Perianal Skin
  • Hydrate & Comfort Sensitive Skin
  • Boost Tissue Elasticity & Resilience
  • Smooth & Supple Skin Texture
  • Brighten & Even Skin Tone
🌟 50,000+ SATISFIED CUSTOMERS 🌟
  • Daily Use
  • No Steroids
  • No Fragrance

Purchase options

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Deliver Every
  • Made in USA
  • 30-Day Guarantee
HOW IT WORKS:

Perianal skin, the skin around and on the anus, is much thinner and more delicate than other areas, gets weaker as we age, and is easily irritated (Fissures, Hemorrhoids, Inflammation) from all kinds of lifestyle factors:

  • Friction from wiping
  • Skin-stripping harsh soaps
  • Anal play
  • Irritants in wet wipes
  • Hard stools
  • Pregnancy
  • Weight lifting
  • Sitting or standing too long
  • Constipation and straining

For over two years, we collaborated with a renowned dermatologist and multiple cosmetic chemists to develop more than 80 versions of Hole Serum.

The result is a perfected cosmetic formula that nourishes this sensitive area with a buttload of botanicals, vitamins, antioxidants, and ceramides. These ingredients support the skin's natural rejuvenation, leading to more resilient, better-looking, and healthier-feeling skin.

WHO IT'S FOR:

Irritation Sufferers: Anyone dealing with regular irritation, dryness, or discomfort back there.

Skincare Enthusiasts: Anyone who wants smoother, healthier, better-looking perianal skin.

Recovery & Aftercare Needs: Post-colonoscopy, perianal or rectal surgery; Brazilian waxing, anal shaving or hair removal; anal play or post-sex; postpartum (pregnancy & labor)

WHAT IT'S LIKE:

Texture
Thick, bouncy cream absorbs instantly with matte finish.

Scent

Fragrance free, naturally imparts a subtle sweet smell.

Initial Use

Calmer, moisturized, more supple skin.

Consistent Use

Healthier, brighter, softer, more resilient skin.

INGREDIENTS:

Water
Caprylic/Capric Triglyceride
Arachidyl Alcohol
Behenyl Alcohol
Arachidyl Glucoside
Isoamyl Laurate
Cetearyl Alcohol
Coco-Caprylate/Caprate
Panthenol (Vitamin B5)
Betaine
Glycerin
Butyrospermum Parkii (Shea) Butter
Elaeis Guineensis (Palm) Butter
Cocos Nucifera (Coconut) Oil
Simmondsia Chinensis (Jojoba) Seed Oil
Curcuma Longa (Turmeric) Root Extract
Bisabolol
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
Ruscus Aculeatus (Butcher's Broom) Root Extract
Collinsonia Canadensis (Stone) Root Extract
Centella Asiatica (Gotu Kola) Extract
Glycyrrhiza Glabra (Licorice) Root Extract
Ceramide NP
Ceramide AP
Ceramide AS
Ceramide NG
Ceramide EOP
Tocopherol (Vitamin E)
Allantoin
Cholesterol
Hydrogenated Lecithin
Glyceryl Stearate
Polyacrylate Crosspolymer-6
1,2-Hexanediol
Caprylyl Glycol
Sodium Phytate
Hydroxyethyl Acrylate
Phenoxyethanol
Sorbic Acid

WARNINGS:

We put an extreme amount of care into sourcing premium ingredients and developing a formula for sensitive and intimate skin, including working with a board-certified dermatologist. But your skin and situation is unique, so please consider the following:

If you are pregnant, nursing, or have a medical condition, we recommend reviewing the products you use with your doctor to make sure they are appropriate for you.

For external use only. Patch test before use. If irritation occurs, rinse off and discontinue.

Hole Serum is a super skin-nourishing cosmetic formula, not a magic potion—put the taboo behind you and confidently show your ass to your doctor if you're unsure about anything.

SHIPPING INFO:

Currently shipping to U.S. addresses only.

Located outside of the U.S.? Send an email to hello@thatasset.com and let us know—we're a startup actively planning where to expand next.

  • Vegan
  • Cruelty Free
  • No Parabens
  • No Phthalates

Potent Extracts Made Fresh

We source premium raw plant material and make custom extracts ourselves for each and every batch of Hole Serum ensuring maximum potency.

  • Aesculus Hippocastanum (Horse Chestnut) Seed Extract

    Calms and renews irritated perianal skin, helping to reduce discomfort and improve skin resilience.

  • Glycyrrhiza Glabra (Licorice) Root Extract

    Improves skin appearance by brightening and evening skin tone, reduces visible redness, and helps calm irritated skin.

  • Ruscus Aculeatus (Butcher’s Broom) Root Extract

    Soothes and refreshes stressed perianal skin, promoting a healthy, rejuvenated appearance.

  • Centella Asiatica (Gotu Kola) Extract

    Supports the skin's natural barrier, helping to maintain hydration and soothe sensitive or stressed skin.

  • Collinsonia Canadensis (Stone) Root Extract

    Promotes healthy-looking skin, helps reduce irritation of sensitive perianal skin.

Daily Use,
Long-Term
Benefits

Use once daily or as needed—rub in a small amount (half pump) after cleansing and drying the area. Hole Serum completes your whole body care routine.

Customer Reviews

Based on 426 reviews
79%
(337)
8%
(35)
4%
(18)
2%
(8)
7%
(28)
J
John
Fantastic produce

This product did exactly as advertised. I had extreme irritation, and now everything is back to normal. Probably even better than it has been in a long time.

B
B.L.R.
Prone to hemorrhoids and fissures

I'm honestly not too sure if this product helped in every category that they advertise. But I will say that 3/4 through the first bottle (i used half a pump 2x per day), my hole has gotten slightly lighter (more pink), more plumped/supple, less itchy.

I think with a combo of prep h, my hemorrhoids werent as bad.

Though, the price point kills me.
Will I buy again? I think so. Why? Whether it's a placebo effect or not, I feel a bit more confident with my hole.

A fistulotomy can easily kill that confidence. And as a gay man, having a pretty hole means a lot.

Overall, I like it and will continue to use as I am now on my second bottle.

C
C.R.
Amazing product!

This is one of the best purchases I’ve made. I was dealing with a very slow recovery after a back door injury, and this cream helped me more than anything I was given by the doctors. Within a few weeks of daily use, my hole had recovered back to normal

H
Howard
Asset Really Works

This product is truly a game changer! I had a problem with an anal fissure that just would not heal. I have been using Asset now for several months, and the fissure has healed, and the discomfort is gone. Thanks, Asset!

R
Randi
Alright alright alright

This product helps with itching and has a cool texture. I don't know if it really did anything else, but that at least makes it worth the money.

Individual results may vary. No guarantee of results.